Steve Jobs Introduces 1984

I know lots of the folklore surrounding the seminal Apple 1984 spot but have only just seen this film. More great story telling

Don Draper - Pitches Kodak

Fabulous story telling.

Calling All Planners

It’s that time again. Heather LeFevre has just released the 2009 planner survey. Now in its fifth year, the survey is a really useful aid for those who are involved in recruiting and developing planning talent. Or just interesting for those who want to see how they are doing! There are some changes this year looking at the public holidays you are given by your company and other holiday time you get (or vacation if that’s your thing), the current economic climate and, now that Heather is in beautiful Amsterdam, she has attempted to be more sensitive to non-Americans. Bravo!

So if you happen to be a planner type, dive in and complete the survey. If the results are of use or just general interest to you (you're a student or a recruiter), you can put yourself on the list to receive them here.

Oh, and please pass this on and get as many people to take the survey as possible. Heather’s goal is to break 1,000 responses this year.

Looking forward to seeing a global pulse on the entire community.

Anti-Social Smartphone Users

Measurement

Read an interesting piece on Dave Trott's blog recently about the need the world has to somehow measure creativity, and how the Gunn Report is killing creativity. It's a great piece to remember in which he ends with the quote.

"Not everything important can be measured.
Not everything that can be measured is important."

If only the world was comfortable operating in this way.

Presenting Digitail™

I gave a presentation with Morgan last week at the In-store Marketing Summit which was held at McDonald's Hamburger University, just outside of Chicago. Apart from Morgan's disappointment that you can't actually get a burger of any kind at the Hamburger U, it went reasonably well. We had two projectors fail on us mid-way through the presentation, but being pros from Dover, we just ploughed on with mime and finger puppets.

You can download a copy of the presentation over at shopperculture.com and it is pretty much the entirety of what we delivered.