Tuesday, March 31, 2009

Don't Panic

I've recently re-read Douglas Adams' The Hitchhiker's Guide to the Galaxy. Apart from reliving part of my teenage years, the message The Guide delivers when it is opened by our hero, Arthur Dent, is one for today.

And always remember that the entry for The Earth, written by Ford Prefect, was "Mostly harmless". Worth remembering!

Why South West Airlines Is As Good As It Is

Who wouldn't want to fly SWA when you get this kind of thing from the flight attendants? Creative, unique delivery of information that personalises your experience. What happens when you allow your employees some control.

Monday, March 30, 2009

Did You Know?

Useful film about the world around us today. Check back in a couple of years and compare how this has changed.

Tuesday, March 24, 2009

The Internet Turns 20

The Internet is now out of its teenage years and on the way to full adulthood. 20 years ago, Sir Tim Berners-Lee wrote a paper at CERN with the title "Information Management: A proposal."

It was from this over the following year and a bit that he developed and built the protocols we use everyday (I'm sure he probably had help though) - HTTP, HTML, WorldWideWeb (the first web browser), CERN httpd (the first server software), and the first web server (http://info.cern.ch).

All of which we should all be very thankful as it has not only allowed the most unprecedented era of human communication and interconnectivity, but built new industries, jobs, services and seen some fantastic new ideas brought to fruition (I think they're fantastic anyway) that generally make many things in life easier. So what's next ...

Wednesday, March 11, 2009

Join Our Social Media Experiment

This evening we're in an interesting social media experiment. We're testing the power of social media to spread a "buy now" message to support a great cause. Tide is selling retro tee-shirts to support Loads of Hope. Check out the video below for more about this great cause, and support them by going to Tide3.com and buying a shirt—two shirts gets free shipping.

It is definitely a great cause so a worthwhile endeavor. But the key to the experiment is in not using traditional paid media and instead appealing to bloggers, twitterers, facebookers, etc. as the mechanisms to reach out and talk to folks. So please check out Tide3.com and join our experiment.

Monday, March 02, 2009

Everything is Amazing, Nobody is Happy

Very funny clip about the spoiled generations that we are.