Tuesday, March 31, 2009

Why South West Airlines Is As Good As It Is

Who wouldn't want to fly SWA when you get this kind of thing from the flight attendants? Creative, unique delivery of information that personalises your experience. What happens when you allow your employees some control.

1 comment:

Justin Powell said...

There's an excellent discussion going on regarding this spot inside The Brand Show LinkedIn group. A representative from SW's emerging media dept. shares the story of the spot - it wasn't a sponsored piece, just something passed along to her and then picked up by the Dallas newspaper.