Tuesday, February 03, 2009

Best Super Bowl Marketing Idea

Plenty of comment on the work this weekend shown during Super Bowl 43. For my mind, the best was this from Goodby and Hyundai.

It has a marketing idea. In the current climate, it's great to see an agency and client team thinking about how to address the issues, concerns and fears of its audience. Yes, there were more beautifully shot, art directed, funny, great-use-of-special-effect affairs, but to see a real marketing idea that is interesting, that speaks to the context of our times and addresses it head on, was great.

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