Monday, September 15, 2008

My mate, Marmite

I'm loving the newish Marmite work at the moment.



Nothing particularly new about the idea or anything on the site, but the combination of one of my all time favourite products with a classic bedtime story, Paddington Bear (and Paddington is both a classic for me and now for my 5 year old as we're reading the stories together), is proving that 1+1 = 3. Brilliant stuff for a brand to tap into such a nostalgic property. Also, the executions are a fabulous extension of the love it or hate it idea.

Wednesday, September 10, 2008

Another White Paper

It really has been busy. We've been working on a new initiative at work that brings together the experience we have in the digital space with our experience in retail. We think it is a new space for us as an agency to play in that we've termed Digitail™ (yes, we've even trade marked that term!)

Anyway, the convergence of these two worlds is really interesting and some of the work and conversations have led us to the recognition of the space and obviously we want to stake a claim in it because we think we have the right to play.

So hence the White Paper. Download it from shopperculture.com here and leave a comment on your thoughts.

Morgan and I also sat down in a dark room with a microphone and talked about it to create a podcast which basically gives you the background to the thinking. We're making some internal changes and restructuring a few things to ensure we really bring it to life so it should be interesting over the next 12 months.