Wednesday, February 27, 2008

P.R.I.S.M. White Paper

Over at the Integer blog,, we've just posted a new white paper on the impact of the P.R.I.S.M initiative on in-store media. It's a point of view that draws parallels from the impact of metrics on the maturation of previous media vehicles and our point of view of the change coming in the in-store environment. Please feel free to download it here, and tell us what you think.


I've been using this for sometime and, on trying to find it just now, realised I have never posted it for safe keeping. So, here is Jeffre Jackson and a piece he did for the Interesting 2007 conference (that wot was set up by Russel Davies, for the cost attending TED) on the notion of interestingness. I used this in a talk I gave to some 'young' people a while back and few of them understood it. Dull bunch they were.

Anyway, hope you enjoy. I do.

Tuesday, February 26, 2008

The story of stuff

Thanks to Andrew for this. The story of stuff.

It is really worth 20 minutes of your time. Grab a coffee and watch. This is a great look at the linear process of the production of stuff - and the view that it is not sustainable on a planet with finite resources. It ends by outlining lots of initiatives that can be, are being, adopted to improve our lot.

Is also interesting commentary on how we as people have changed our values over the last 100 years, and how Government moved us to become a world of consumers and the role that the planned and perceived obsolescence movement in design played in getting us to where the world is today.

It's a fast race through the materials economy. I found it depressing on so many levels. Yet inspiring and filled me with hope.

If you don't have 20 mins here are a couple of the trailers.

Thursday, February 14, 2008

Cycle Paris

Sorry. It's been a month. Work, travel, family and all that.

Anyway, was in Europe last week and saw the new Velib cycle system. It's a new self-service "bicycle transit system". And it's very cool.

You buy a smart card, turn up at one of the Velib stations ...

put your smart card on one of these readers ...

and borrow a bike.

Once you are done, you deposit it back at a station and pick another bike up when you need to go somewhere else. It's a fantastic urban transportation solution. The bikes look cool, comfortable and have a practical basket for luggin stuff around.

The only potential downside is that you might get to a station and find there are no available bikes. But they seem to be so frequent, you are never going to be more than a short walk away. You can also lock it up to keep it 'yours' but that then starts to cost you more.

I love that this encourages people out of their cars and enables people to enjoy the city around them. At night I should also think it is a great option for those who feel unsafe or insecure using the metro system.

All round brilliant.