Tuesday, October 21, 2008

Looking forward to Bond

I've really been drawn in to the Quantum of Solace, initially through facebook. Today's movie launches are fantastic, especially around a franchise like Bond. The level of engagement you can have with the product before it is even released really draws the audience in, and creates a group of advocates who talk about it with others. From the snippets of info. available during filming, through to the communities created, the games, the background info. and the bits to personalise your phone, desktop, IM avatar and all that. Films have never been so rich, engaging and exciting.

The level of cross merchandising and promotion is of course taken to new levels with Bond. A pioneer in product placement, the use of the property that is Bond has been carefully managed and used appriopriately to manage the equity of the entire franchise. Endorsements are a good fit (like Omega watches or Aston Martin) or the character is used in a creatie way to both showcase a particular product and enhance his own persona, as in this Sony HD spot.

He comes across as he should - tough as nails - and I bet this looks amazing in HD.

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