Monday, September 15, 2008

My mate, Marmite

I'm loving the newish Marmite work at the moment.

Nothing particularly new about the idea or anything on the site, but the combination of one of my all time favourite products with a classic bedtime story, Paddington Bear (and Paddington is both a classic for me and now for my 5 year old as we're reading the stories together), is proving that 1+1 = 3. Brilliant stuff for a brand to tap into such a nostalgic property. Also, the executions are a fabulous extension of the love it or hate it idea.

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