Monday, July 28, 2008

DisruptionFest '08

OK, so this is a plug for an initiative that is going on within the Group I work for (TBWA\Worldwide).

This site is a place where anyone can nominate what they perceive to be any kind of Disruption that has recently occurred in the world - be it architecture, music, art, fashion, whatever.

It will be interesting to see how this grows as it is intended as a celebration of those who look at the world differently and are able to over turn conventions of the field they operate within. You can sign up as a Disruption agent and vote on those ideas you feel challenge the world around us the most.


Stan Lee said...

I've always been fascinated by the TBWA concept of disruption.

JWT tried a thing called abruption about 10 years back. Didn't last long from what I remember.

The whole disrupting thing just seems so old school adland to me.

Craig Elston said...

Depends upon how you use the philosophy and work with the frameworks.