Monday, July 28, 2008

DisruptionFest '08

OK, so this is a plug for an initiative that is going on within the Group I work for (TBWA\Worldwide).

This site is a place where anyone can nominate what they perceive to be any kind of Disruption that has recently occurred in the world - be it architecture, music, art, fashion, whatever.



It will be interesting to see how this grows as it is intended as a celebration of those who look at the world differently and are able to over turn conventions of the field they operate within. You can sign up as a Disruption agent and vote on those ideas you feel challenge the world around us the most.

2 comments:

Stan Lee said...

I've always been fascinated by the TBWA concept of disruption.

JWT tried a thing called abruption about 10 years back. Didn't last long from what I remember.

The whole disrupting thing just seems so old school adland to me.

Craig Elston said...

Depends upon how you use the philosophy and work with the frameworks.