Sunday, March 16, 2008

Useful lists

I always find a list of help. Here is an interesting one I've just found from Step One Creative - top 100 campaigns of all time.
  1. Volkswagen, "Think Small", Doyle Dane Bernbach, 1959
  2. Coca-Cola, "The pause that refreshes", D'Arcy Co., 1929
  3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955
  4. Nike, "Just do it", Wieden & Kennedy, 1988
  5. McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
  6. DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948
  7. Absolut Vodka, The Absolut Bottle, TBWA, 1981
  8. Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974
  9. Clairol, Does she...or doesn't she?", Foote, Cone & Belding, 1957
  10. Avis, "We try harder", Doyle Dane Bernbach, 1963
  11. Federal Express, "Fast talker", Ally & Gargano, 1982
  12. Apple Computer, "1984", Chiat/Day, 1984
  13. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
  14. Pepsi-Cola, "Pepsi-Cola hits the spot", Newell-Emmett Co., 1940s
  15. Maxwell House, "Good to the last drop", Ogilvy, Benson & Mather, 1959
  16. Ivory Soap, "99 and 44/100% Pure", Proctor & Gamble Co., 1882
  17. American Express, "Do you know me?", Ogilvy & Mather, 1975
  18. U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981
  19. Anacin, "Fast, fast, fast relief", Ted Bates & Co., 1952
  20. Rolling Stone, "Perception. Reality.", Fallon McElligott Rice, 1985
  21. Pepsi-Cola, "The Pepsi generation", Batton, Barton, Durstine & Osborn, 1964
  22. Hathaway Shirts, "The man in the Hathaway shirt", Hewitt, Ogilvy, Benson & Mather, 1951
  23. Burma-Shave, Roadside signs in verse, Allen Odell, 1925
  24. Burger King, "Have it your way", BBDO, 1973
  25. Campbell Soup, "Mmm mm good", BBDO, 1930s
  26. U.S. Forest Service, Smokey the Bear/"Only you can prevent forest fires", Advertising Council/Foote, Cone & Belding
  27. Budweiser, "This Bud's for you", D'Arcy Masius Benton & Bowles, 1970s
  28. Maidenform, "I dreamed I went shopping in my Maidenform bra", Norman, Craig & Kunnel, 1949
  29. Victor Talking Machine Co., "His master's voice", Francis Barraud, 1901
  30. Jordan Motor Car Co., "Somewhere west of Laramie", Edward S. (Ned) Jordan, 1923
  31. Woodbury Soap, "The skin you love to touch", J. Walter Thompson Co., 1911
  32. Benson & Hedges 100s, "The disadvantages", Wells, Rich, Greene, 1960s
  33. National Biscuit Co., Uneeda Biscuits' Boy in Boots, N.W. Ayer & Son, 1899
  34. Energizer, The Energizer Bunny, Chiat/Day, 1989
  35. Morton Salt, "When it rains it pours", N.W. Ayer & Son, 1912
  36. Chanel, "Share the fantasy", Doyle Dane Bernbach, 1979
  37. Saturn, "A different kind of company, A different kind of car.", Hal Riney & Partners, 1989
  38. Crest toothpaste, "Look, Ma! No cavities!", Benton & Bowles, 1958
  39. M&Ms, "Melts in your mouth, not in your hands", Ted Bates & Co., 1954
  40. Timex, "Takes a licking and keeps on ticking", W.B. Doner & Co & predecessor agencies, 1950s
  41. Chevrolet, "See the USA in your Chevrolet", Campbell-Ewald, 1950s
  42. Calvin Klein, "Know what comes between me and my Calvins? Nothing!
  43. Reagan for President, "It's morning again in America" Tuesday Team, 1984
  44. Winston cigarettes, "Winston tastes good--like a cigarette should" 1954
  45. U.S. School of Music, "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan, 1925
  46. Camel cigarettes, "I'd walk a mile for a Camel", N. W. Ayer & Son, 1921
  47. Wendy's, "Where's the beef?", Dancer-Fitzgerald-Sample, 1984
  48. Listerine, "Always a bridesmaid, but never a bride", Lambert & Feasley, 1923
  49. Cadillac, "The penalty of leadership", MacManus, John & Adams, 1915
  50. Keep America Beautiful, "Crying Indian", Advertising Council/Marstellar Inc., 1971
  51. Charmin, "Please don't squeeze the Charmin", Benton & Bowles, 1964
  52. Wheaties, "Breakfast of champions", Blackett-Sample-Hummert, 1930s
  53. Coca-Cola, "It's the real thing", McCann-Erickson, 1970
  54. Greyhound, "It's such a comfort to take the bus and leave the driving to us", Grey Advertising, 1957
  55. Kellogg's Rice Krispies, "Snap! Crackle! and Pop!", Leo Burnett Co., 1940s
  56. Polaroid, "It's so simple", Doyle Dane Bernbach, 1977
  57. Gillette, "Look sharp, feel sharp", BBDO, 1940s
  58. Levy's Rye Bread, "You don't have to be Jewish to love Levy's Rye Bread", Doyle Dane Bernbach, 1949
  59. Pepsodent, "You'll wonder where the yellow went", Foote, Cone & Belding, 1956
  60. Lucky Strike cigarettes, "Reach for a Lucky instead of a sweet", Lord & Thomas, 1920s
  61. 7 UP, "The Uncola", J. Walter Thompson, 1970s
  62. Wisk detergent, "Ring around the collar", BBDO, 1968
  63. Sunsweet Prunes, "Today the pits, tomorrow the wrinkles", Freberg Ltd., 1970s
  64. Life cereal, "Hey, Mikey", Doyle Dane Bernbach, 1972
  65. Hertz, "Let Hertz put you in the driver's seat", Norman, Craig & Kummel, 1961
  66. Foster Grant, "Who's that behind those Foster Grants?", Geer, Dubois, 1965
  67. Perdue chicken, "It takes a tough man to make tender chicken" Scali, McCabe, Sloves, 1971
  68. Hallmark, "When you care enough to send the very best", Foote, Cone & Belding, 1930s
  69. Springmaid sheets, "A buck well spent", In-house, 1948
  70. Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s
  71. Steinway & Sons, "The instrument of the immortals", N.W. Ayer & Sons, 1919
  72. Levi's jeans, "501 Blues", Foote, Cone & Belding, 1984
  73. Blackglama-Great Lakes Mink, "What becomes a legend most?", Jane Trahey Associates, 1960s
  74. Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s
  75. Hamm's beer, "From the Land of Sky Blue Waters", Campbell-Mithun, 1950s
  76. Quaker Puffed Wheat, "Shot from guns", Lord & Thomas, 1920s
  77. ESPN Sports, "This is SportsCenter", Wieden & Kennedy, 1995
  78. Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s
  79. California Milk Processor Board, "Got Milk?", 1993
  80. AT&T, "Reach out and touch someone", N.W. Ayer, 1979
  81. Brylcreem, "A little dab'll do ya", Kenyon & Eckhardt, 1950s
  82. Carling Black Label beer, "Hey Mabel, Black Label!", Lang, Fisher & Stashower, 1940s
  83. Isuzu, "Lying Joe Isuzu", Della Famina, Travisano & Partners, 1980s
  84. BMW, "The ultimate driving machine", Ammirati & Puris, 1975
  85. Texaco, "You can trust your car to the men who wear the star", Benton & Bowles, 1940s
  86. Coca-Cola, "Always", Creative Artists Agency, 1993
  87. Xerox, "It's a miracle", Needham, Harper & Steers, 1975
  88. Bartles & Jaymes, "Frank and Ed", Hal Riney & Partners, 1985
  89. Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s
  90. Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s
  91. Motel 6, "We'll leave a light on for you", Richards Group, 1988
  92. Jell-O, Bill Cosby with kids, Young & Rubicam, 1975
  93. IBM, Chaplin's Little Tramp character, Lord, Geller, Federico, Einstein, 1982
  94. American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s
  95. Right Guard, "Medicine Cabinet", BBDO, 1960s
  96. Maypo, "I want my Maypo", Fletcher, Calkins & Holden, 1960s
  97. Bufferin, Pounding heartbeat, Young & Rubicam, 1960
  98. Arrow Shirts, "My friend, Joe Holmes, is now a horse", Young & Rubicam, 1938
  99. Young & Rubicam, "Impact", Young & Rubicam, 1930
  100. Lyndon Johnson for President, "Daisy", Doyle Dane Bernbach, 1964


Jefe said...

Makes the past 20 years seem pretty piss-poor, doesn't it?

Craig Elston said...

Doesn't it just. I like the list idea for reference, but we should come up with our own top 100.