Sunday, March 02, 2008

Sex sells

A truism in the industry for time immemorial - the use of sex to grab and keep our attention has been proven to work time and again. But audiences have become increasingly immune to the impact, so marketers have to keep pushing the boundaries of taste to keep selling. Trend Hunter has created a list of some of the most recent, infamous and innovative (at the time) work that uses sex as a selling technique.

Beer is one category that has, globally, always relied on the cheekier side of sex to shift their product. My favourites are still the Boddingtons ads that made Mel Sykes a household name in the early 90's.

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