Wednesday, February 27, 2008

P.R.I.S.M. White Paper

Over at the Integer blog, shopperculture.com, we've just posted a new white paper on the impact of the P.R.I.S.M initiative on in-store media. It's a point of view that draws parallels from the impact of metrics on the maturation of previous media vehicles and our point of view of the change coming in the in-store environment. Please feel free to download it here, and tell us what you think.

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