Wednesday, March 28, 2007

Slow down

Saw this piece on Coolhunter about a a place called Isbank in Turkey where they have created this billboard ad.

From a distance you see what appears to be a police car hiding behind a billboard, which automatically makes you slow down enough to read the small text on the board. "Pay your traffic tickets on time without waiting in line -". To ad insult to injury, it then becomes apparent that the cop car is a fake cut out.

Great use of the medium with a clever way to make sure the message is read.

Tuesday, March 20, 2007

Thinker types - a few questions

Just got this from Sean's blog. This is the third one aparently, so it will be interesting how many people complete it as I assume it will spread a bit further through this thing we call blogsphere. So go at it.

Hello Planners!
It's time for the third annual planner survey. If you haven't participated before, the survey is designed to let us all see what planners at different agencies think about their jobs, understand what drives salaries, anhopefully learn more about how our discipline is changing. Each year it has grown and changed. 192 people participated last year and you are a receiving this email by blind copy. If you are not a planner, we're hopeful that you can forward this email to the planners you know. The first link below will send you to the survey - please only take the survey if you are working as a planner (freelance and those who work outside the US are welcome). The second link captures your email so I can send you the results and your answers stay anonymous. Please forward this email to all the planners you know, and if you have a blog, would you post the links so we can get the most responses possible?

Please feel free to email me with questions and as always, thanks for playing!

Heather LeFevre

Email capture:

Monday, March 12, 2007

Nokia - again

Another brilliant idea and use of the on-line medium from Nokia.