Sunday, February 25, 2007

Nokia

Perhaps the most sophisticated on-line game we've ever seen. Nokia has launched a site to promote their Multimedia Car Kit (the CK-20W). And it is great. I think it pushes the boundaries of video gaming, interactivity, cool-ness, and I would want one (if I were still in Europe). The marketing cool in the whole thing is that Nokia has spread the word with a trailer on their home site and by seeding it on a series of influential technology blog sites. So gadget freaks and part time geeks (like me) find it and spread the word. Oh look, it's working. Check it out. The Passenger.

On a roll now

Went to the Basketball on Friday, and me' old mate Nick came along (brilliant). We were larking about as we always do and got to talking about some Newman and Baddiel sketches. Newman and Baddiel (together and as the Mary Whitehouse Experience) were to the 90's what Monty Python were to the 70's (in my opinion). And a quick search round You Tube threw up some hilarious memories.

Also found Google has the entire Rob Newman stand up show, from a gig he did in Hoxton last year, called The History of Oil. I know there are a few folks in the US and in the UK who have seem to be reading these rambles, so I highly recommend you find 45 clear minutes in a day, grab a cool drink, and watch this. He's brilliant.




The Google link is here.

Oscar goes green

Am sitting in front of the box tonight half watching the Oscar ceremony. And on the web site, they espouse their green credentials. Nice.

More Carbon Neutral

Anyone might think this is a thing with me! Got a Terrapass
email newsletter the other day and, following a series of links that I
have forgotten, arrived at an article on greencarcongress.com about Land Rover in the UK who have introduced a pilot program built which has two elements:

First, they are going to offset their carbon emissions from the assembly/production plants in the UK.

Second, they are introducing a way for their customers to offset the emissions of the vehicle with Climate Care (a UK version of Terrapass).

It's interesting.
Are we missing the point?
Should we not be trying to change our behaviour and reduce the level of output?
Or is it OK to appease our conscious and live life as we have been doing?

Questions
that I have been reading of late. On cars, I think there is a great
deal of validity in the questions. And to some extent with flights. But
with housing, I think they are in the main naive andridiculous . You
own (or rent) a house that was probably built long before we had any
awareness of the impact our actions have on the planet. It's totallyimpractical
to knock it down and rebuild it using environmentally friendly
techniques, materials, solar panels, ground source heating etc. (and
knocking it down probably has a huge impact itself). So I wish that
those who raise the questions (which are important because not enough
behaviour change is happening), would reflect on the real value that
offsetting your home has.

Do you come here often?

I know this has been around, but had my head in workshop preparation so
not seen too much of late. Interesting viralthat has done the rounds that is really bought to us by a brand - rare:wear limited edition clothing. I love it as an idea. Great story. Great film. Be interesting to see where this brand goes - reminds me somewhat of 42belowand those great viral films they do (and you can get on You Tube)

Wednesday, February 21, 2007

The Alchemists

If you're here reading this, you should also have a look at this over at the One Club.

Monday, February 19, 2007

Carbon Neutral PC

Brilliant. Interesting that a retailer - PC
World
- does this first. I guess the big boys will watch, see
how it goes, then pile in. You'd think that it would be Apple to get
there first. Time will tell.

Sunday, February 18, 2007

Rainbow rewards

Another example is a local rewards scheme called Rainbow Rewards.
This is a great looking business driver for small businesses. As a
punter, you register a credit card. As a business you sign up to the
scheme, but it only costs you a small percentage of each transaction
conducted on a registered credit card. This seems to vary from 2% to
17% (don't know how that is decided). As a punter, you get cash back.

So
if nobody walks in, the scheme costs the business nothing. If they do,
well you hope that a percentage would not have come if it wasn't for
the scheme. Rainbow rewards also donate a small percentage of their
total income to the Mile
High United Way
(Denver branch of a national charity).

In their words ....

Rainbow Rewards is the only free and easy
way to get cash back and give back to your local community at the same
time. That's right, you receive cash in your pocket for purchases you
make. And if that's not enough, your purchases result in a donation to
local Public Schools and important local charities like Mile High
United Way.

It's free. It's easy. And it's completely secure.

Through
this program you get up to 20% cash back, local businesses get
marketing advantages, and local schools and charities get a sustainable
source of funding. In exchange for providing marketing support to local
businesses, Rainbow Rewards receives a small marketing fee paid by
participating businesses. You pay nothing to join.

So
all round, a pretty cool scheme. And they are apparently taking it to
other areas of the US. Once they build up their customer database, it
will be a great tool for local marketing activity - wonder if they will
open it up to big brands?

Libraries

How they've moved on (and how the US example puts their UK equivalent to shame). Not only is our local library completely self service, with RFID tags in all of the books, but you get a printed receipt and, at the bottom, a promotional offer from a local business. I really like the value that a lot of US small business marketing adds to local consumers. And the way in which they do it.

Sunday, February 11, 2007

Sorry...

...been a bit busy of late. I'll come up with something soon.