Tuesday, December 18, 2007

Everyday - interestingness

Probably been out for a while, but I have only just come across this JCPenney ad. I really like what they are doing, because the executions are interesting. Being interesting, rather than interrupting what people are interested in, is the new imperative for brands.



Being interesting, rather than interrupting what people are interested in, is the new imperative for brands. I love this making of the everyday, interesting. It's great. Some real charm as well, like this (sorry, this is not a great copy, all I could find) ...



I am going to go into a store to see what they are doing. It will be interesting if this is being bought to life through any behaviours in the store - strikes me that would be a challenge.

My work load of late has been so great (yet more excuses, becoming a common theme this) that I fear that interestingness is something I am lacking at the moment. It has been a really interesting few weeks, but at the end of a busy year so it's been tough. Having the energy to post has been difficult. Shopperculture.com is going well, and more energy has gone into that of late. Don't forget to check it out.

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