Friday, November 09, 2007

Skoda - lovelyness

Been in Italy all week in meetings. This came up in conversation early on, along with the Cadbury Gorilla.

The thing about these two particular campaigns (along with the recent JC Penny work) seems to me to be about the echos that they have created in the market place. I like the notion of an echo around an idea. It's not about the making of a TV ad, it's about an idea and how that idea creates echos in culture.

That leads to a great conversation about how you make this idea echo. Which gets you to things like ....

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