Thursday, June 21, 2007

Smart partnerships

If you've recently downloaded the latest version of Adobe's Acrobat reader, you'll have seen the new button that links your document straight through to FedEx Kinko's (at least I think it is new). This is a really smart partnership - to link the ubiquitous document reader with a simple bulk document production service.

We had to produce a bunch of documents in the office recently and the service from FedEx Kinko was great. To be able to do it directly from a piece of software is just a smart extension of the service both brands offer that just makes the user's life much easier.

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