Tuesday, May 29, 2007

When I grow up, I want to work in advertising

Have just been browsing through TEQUILA\ Ireland's blog (my old friend Peter winning awards, doing fantastic work as ever) and came across this film in a post.

I gave a presentation on Disruption to an all agency meeting earlier today - and many of these professions were in the room. Frightening how conventional we are as an industry, and the grain of truth in this film sends a shiver down the spine. I hope everyone took a new route to work today!

Monday, May 28, 2007

Standing up for the integrity of an idea

A colleague of mine was recently let go from her position after more than a decade dedication to the company she worked for. The reason? She stood up for the integrity of a global idea over a lesser, local idea (the specifics of the political wrangling I'm not privy too, nor the exact circumstances, but go with it). It begs a question - as a planner, how far would you go to protect the strategic integrity of an idea?

So, let me know. How far would you go?

Me? I've been giving that a lot of thought over the last few weeks. I have a young family, so (perhaps pathetically) I find myself airing on the side of compromise. Or rather, I'd like to think that I would be able to present a strategic argument strong enough that I'd talk my way through it. Or, through discussion, I could be persuaded of another direction. Would that be a compromise? Probably. Would it be standing up for the idea? Doubt it. I have, as yet, not been placed in this awkward situation. But it has been playing on my mind, so I'd love to hear some points of view, some similar situations. Thoughts on how far you should go? After all, what we do ain't rocket surgery. As an individual, where do you draw the line?

Sunday, May 20, 2007

Sensitive skin

For those that like their skin care product free of chemicals, the folks at Elave have, for a while now, been catering to our softer sides. Now, to reinforce their all natural products, they've launched an 'All natural' viral campaign that is doing the rounds.

Sunday, May 06, 2007