Wednesday, March 28, 2007

Slow down

Saw this piece on Coolhunter about a a place called Isbank in Turkey where they have created this billboard ad.



From a distance you see what appears to be a police car hiding behind a billboard, which automatically makes you slow down enough to read the small text on the board. "Pay your traffic tickets on time without waiting in line - isbank.com.tr". To ad insult to injury, it then becomes apparent that the cop car is a fake cut out.

Great use of the medium with a clever way to make sure the message is read.

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