Sunday, February 25, 2007

Nokia

Perhaps the most sophisticated on-line game we've ever seen. Nokia has launched a site to promote their Multimedia Car Kit (the CK-20W). And it is great. I think it pushes the boundaries of video gaming, interactivity, cool-ness, and I would want one (if I were still in Europe). The marketing cool in the whole thing is that Nokia has spread the word with a trailer on their home site and by seeding it on a series of influential technology blog sites. So gadget freaks and part time geeks (like me) find it and spread the word. Oh look, it's working. Check it out. The Passenger.

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