Sunday, February 25, 2007


Perhaps the most sophisticated on-line game we've ever seen. Nokia has launched a site to promote their Multimedia Car Kit (the CK-20W). And it is great. I think it pushes the boundaries of video gaming, interactivity, cool-ness, and I would want one (if I were still in Europe). The marketing cool in the whole thing is that Nokia has spread the word with a trailer on their home site and by seeding it on a series of influential technology blog sites. So gadget freaks and part time geeks (like me) find it and spread the word. Oh look, it's working. Check it out. The Passenger.

No comments: