Sunday, January 07, 2007

24

New series on the way (my Dad will be pleased - he's a big fan). Circuit City sent me this email with an online promotion for HDTVs.



24 days of instant give aways. In-store activity. Chance to be on the set of 24. Lots of activity and content to promote the show, Samsung TVs and get you in to a Circuit City.

Needless to say I didn't win, but I liked the fact that the micro-site is short and to the point, but it really annoyed me that having entered your email and your promo code, you then had to reenter your email to get further chances to win. Why could they not just carry the data through? I'm gonna talk to Morgan - he'll no doubt give me some technical/legal reason.

1 comment:

morgdotmac said...

probably a case of an external promo agency not able to gain the attention of the internal technology infrastructure. i'd imagine IT had bigger fish to fry. pretty common actually.