Wednesday, December 19, 2007

One day

The guys at TBWA\Manchester have recently started a campaign with this film being the viral kickoff. It's for ghd hair products, it's very funny, beautifully produced, but foul of language - so be warned.



More to come I am sure, as word is it is creating quite a buzz.

Tuesday, December 18, 2007

Stop smoking

Fantastic work from the folk at TBWA\Vancouver. Great copy - all that's needed.

Everyday - interestingness

Probably been out for a while, but I have only just come across this JCPenney ad. I really like what they are doing, because the executions are interesting. Being interesting, rather than interrupting what people are interested in, is the new imperative for brands.



Being interesting, rather than interrupting what people are interested in, is the new imperative for brands. I love this making of the everyday, interesting. It's great. Some real charm as well, like this (sorry, this is not a great copy, all I could find) ...



I am going to go into a store to see what they are doing. It will be interesting if this is being bought to life through any behaviours in the store - strikes me that would be a challenge.

My work load of late has been so great (yet more excuses, becoming a common theme this) that I fear that interestingness is something I am lacking at the moment. It has been a really interesting few weeks, but at the end of a busy year so it's been tough. Having the energy to post has been difficult. Shopperculture.com is going well, and more energy has gone into that of late. Don't forget to check it out.

Sunday, November 25, 2007

I kid you not

As seen in a local neighbourhood. I wonder if the plate was bought as a gift? Wish we had seen the driver - me and the misses laughed out loud so much.



Reminds me of an old quote from Jeremy Clarkson about America and it's language that it would be inappropriate to leave here.

Thursday, November 22, 2007

Does it have to be this way?

While this is great, it does make me ask the question 'Does our world really have to be this confrontational'? Creative tension is often useful to push everyone when coupled with respect for one another, but out-and-out confrontation in an agency is counter productive and has only one outcome. In my experience it is often a result of a lack of respect, which in turn is driven by a perceived lack of talent.




The real thing is that most agencies are not the best at communicating with one another internally. Or maybe I'm getting old and tired of it all.

Sunday, November 18, 2007

The joy of a bacon sarnie

I've been in Europe the last couple of weeks. Got to spend a couple of days in London and read more on the controversy caused by Professor Martin Wisemen and his demonisation in much of the British press for his attack on many things yummy (which in large quantities it seems are more likely to cause cancer). So I am sat in the Star Cafe, on my second round of bacon sarnies (white bread, with supporting cup of rosie) when I realise the irony of my situation. Should have made it whole wheat I guess!

Lost in translation

Wonderful. From my recent jaunt to Rome.

Tuesday, November 13, 2007

Brilliant, artful use of a medium

I love this. Thanks to Chris (who, being in the record business, has a keen interest in this sort of stuff) for sharing this. It's a great mash-up and I just think it has been done with such charm with some great lines in it. Genius. Watch it till the end, as it then takes you to a site called The Fame Game.



So the site is looking for your creative (or not) genius. As they say ...
Not only is The Fame Game the natural home for all your diverse super-skills (elbow fart to high-brow art, comedy gurn to karaoke turn)…

…you can also make your unquestionable genius pay-off by snaffling one of our ridiculously brilliant prizes.

Each month they have a gold, silver and bronze prize (1,500 quid to 500 quid) and the winners also go into a grand prize draw ...

…for their chance at the Big Time - £25,000 cash prize plus guaranteed iTunes release, publicity support and the title Fame Game Champion 2007.

All you have to do to get on the road to glory is register, upload your clip and then keep checking the Fame Game Chart to see your fame skyrocket!

Chart high enough and you’ll be enrolled into our Hall of Fame.

Think you’ve got what it takes?

Well, come on over Supernova…Your fifteen megabytes of fame starts here – RIGHT NOW!

So, just do it (unless your name is Phil Collins).

Cadbury - now Wonderbra

Wonderbra have released a take on the Cadbury Gorilla, proving that the Cadbury spot was great at creating echos (or perhaps it should be referred to as bounce!)

It's not possible to embed the youtube move, but you can follow it here.

The one thing that scares me in all of this? That Phil Collins may be gearing up to make a come-back. Lord!

Friday, November 09, 2007

Skoda - lovelyness

Been in Italy all week in meetings. This came up in conversation early on, along with the Cadbury Gorilla.



The thing about these two particular campaigns (along with the recent JC Penny work) seems to me to be about the echos that they have created in the market place. I like the notion of an echo around an idea. It's not about the making of a TV ad, it's about an idea and how that idea creates echos in culture.

That leads to a great conversation about how you make this idea echo. Which gets you to things like ....

Wednesday, October 24, 2007

42 Below

Saatchi recently picked up a bunch of Clio's for their print work on 42 Below. It is fantastic. While the copywriter had an easy time of it, I love the work that has been done to tell stories in such a simple, visual way. Keeping them clean with consistent and balanced columns is high art.

This is by far my favourite.

Friday, October 12, 2007

Shopping Magic

Was sent a link to this spot for JC Penny. It has a wonderful idea in it and it is nicely put together. Entertaining, interesting and made me smile. Haven't been to a JC Penny yet - time to go take a look.

Nun in a Monster Truck

One of the most common questions people ask me once they start to get to know me is "What do you miss most from the UK". It's not something I've ever really dwelled upon, but Top Gear is something that I wish we could get better access too (along with Dr. Who, which jumps all over the channels and schedules). Used to be essential viewing and from the snippets you can get from their site, I wish there was such irreverence here in the US (it maybe there, just not found it yet).

For those unfamiliar, this is a great piece of motoring journalism/cultural mash-up.

Thursday, October 04, 2007

Stephen Fry

Courtesy of Mark Earls wonderful new post on Stephen Fry's blog about Fame, and how your behaviour is more important than what you say. Well worth a read. Wonderful purveyor or words.




What ever happened to Hugh Laurie?

Graffiti Archaeology

This is a great site about a project to study graffiti-covered walls as they change over time.

At the centre of the work a timelapse collage, made of photos of graffiti taken at the same location by many different photographers over a span of several years. Most of the photos were taken in San Francisco, New York, and Los Angeles over a timespan from the late 1990's to the present.







Growing up in central London as I did, I have always been fascinated by graffiti and street art in general (see earlier Banksy post). I wish I had had the vision to take pictures in this way as I remember many sites that changed drastically over time as artists, gangs etc. moved through different parts of the city. It would have also been interesting to track the changing styles bought to us by the same tags.

The differences in social media

Useful snippet from wired magazine comparing social media sites.

Millions of excuses

Been quiet for a while. Combination of a holiday, a pitch, a couple of off-site meetings and now a cold. Just not been in the mood. Anyway, this is something more interesting on feeble excuses.

Saturday, September 08, 2007

A glass and a half

Cadbury having fun and bringing a smaile to your face. Go on, I dare you, try not to smile at this!

Tuesday, August 21, 2007

Shopper Culture

Shameless promotion of something we have just gotten off the ground - A global discussion about the impact of shopper culture on brand strategy

If you are here and reading this, hop over to our new Shopper Culture blog and have a look. It is intended to be a global conversation about the impact of shopper culture on brand strategy. If you find it interesting, please post us a comment and bookmark it, add it to your RSS feeds, put it on your facebook profile and all that.

Thanks.

Monday, August 20, 2007

Bill Hicks on Marketing and Advertising

Just a reminder that it ain't Rocket Surgery! (Whatch the language you have little ears in the vicinity). I was lucky enough to see Bill before he died, and I like his personal view of the industry I work in. You've gotta laugh.

A great brand delivers - consistently

Whatever your views of Beckham he does deliver when needed (and I couldn't do it). Even if you are a conspiracy theorist who believes this was a set up to increase the popularity of football in the US, it's still a sweet shot.

What's with all the Robots?

When did Robots become cool again? Interesting that a number of different executions for brands in distant categories are all using Robots as synonym for forward-thinking or technologically advanced.

Heineken are doing it.


Phillips and Nivea - doing it too.


Think it might be overdoing it a bit. I mean, the keg idea is not exactly new, the Watney's Party 7 being an icon of the 70's.



The partnership between Phillips and Nivea has been around a while (alright, it's a new product, but still). Worth checking the rest of this campaign out because they use an Anime animation style on the web which is completely different to the TV work and they play with using data to create personalised content - but completely miss the boat.

Nothing can beat the classic robots though. Brilliant.

Size doesn't matter (apparently)

A new study that has been conducted by Rainmaker Consulting called The Intelligent New Business Survey that compares and contrasts the stated needs of clients and how US marketing communications agencies engage with them to win their business.

They asked questions, in three major areas, of 150 big US brand spenders. These areas, which are pretty important when it comes to new biz in our world, are:

1) What prompts them to seek a new agency?
2) What are the most effective ways for agencies to engage with them?
3) Why do thy choose one agency over another?

Not surprisingly, the findings show a big difference between what the agencies in the survey said, and what the marketing decision makers said. This allows Rainmaker to make some suggestions for greater success in new business.

Size doesn't matter - in the main, clients don't feel that size matters, but of course agencies do. We (agencies) shouldn't sell ourselves so vigorously on size, nor should we worry about size being an issue. We've seen a lot of this recently as newer, smaller, more creative and more flexible shops have picked up iconic pieces of business.

(Instinctively knew this one.) 83% of clients don't feel that geographic location is an issue, but a lot of agencies do. However, clients don't feel that where you are is a barrier to them buying a winning solution. This is great for us to remember in Denver as clients in the US are all over the country. Plus, having worked in London for the last 5 years on clients in Switzerland, Germany, Spain, Greece etc. it was clear geography was no barrier to them.

85% of clients don't feel that agencies prepare enough
. The outcome is that Agencies must invest more in effective intelligence on their prospects. This used to be a big topic of conversation in the Elston household in London. Caron used to work in professional services - and they would routinely spend over 10% of the prize meeting, interviewing and reviewing with the prospect. It was slick. They'd produce full blown web-sites, detailed contact reports of all meetings, phone calls, films and proper books. A world away from two dozen PowerPoint slides that agencies so often churn out the night before!

Agencies should present a solution, not a discipline.
Again, feel good about this one having been in non-advertising for so long where we have continually built a solution to the problem rather than a discipline. Sometime to the point of ignoring the brief (more or less).

Clients want agencies to be far more proactive.
Often agencies just want to sit on the sidelines so we should be more proactive with our clients (that old chestnut!)

A major trend, and one which will undoubtedly impact on all marketing communications agencies depending on how prepared they already are, is the increase in demand from clients for better customer insights. Agencies should develop keener customer insights and communicate these energetically to their prospect-base.

This last one is both encouraging and frustrating. Encouraging as this is basically my area of responsibility and I love that the provision of insight (in all forms) has continued to increase throughout my career. Frustrating because of the ability to get quality people who get it (and I am blessed once again to have a team who do - but finding the right people is not easy, and getting the organisation to support and embrace also a challenge - but hey it's a change of culture so it wont happen overnight). We're making some good inroads, and we're growing so things are moving in the right direction.

And this leads to the reasons clients choose agencies. The top ten list are:

1. Quality customer insights
2. Chemistry
3. Creative work
4. Service level / response to needs ongoing
5. Cost control
6. Innovative / strategic thinking
7. Case for ROI

8. Client list
9. Strict adherence to brief
10. Seniority of account team

So, agencies. Invest in planners and strategists. Focus more on recruitment and build teams that get on. And don't worry about yourself - where you are, how big and to some extent who you also work for - they're not relevant.

You can get the full pdf of the survey here.

Wednesday, August 15, 2007

You've just got to want to ...

If we can put a man on the moon, why can't we (insert your business problem here) ?

The AAAA's

I had planned to write some stuff about the AAAA's Account Planning conference last week. But didn't for a couple of reasons.

1) I was left wanting - and have a lot of sympathy the the post at PSFK
2) The world and his brother have been writing about it. Sean has a good summary of a few highlights here.
3) Middle of a pitch and just never found the time.

Monday, August 06, 2007

Collective nouns

This is something that I've never felt satisfactory resolution of - what is the collective noun for a group of planners?

Sprint Speed

So Sean sent me an eCard from the SprintSweet site. Nothing new in an eCard I hear you say (it's the thought and the message that count). Only trouble is, it took forever to download. So if that is a representation of SprintSpeed, I'm sticking with at&cingular (or whatever they are called). Do love this though.

Thursday, August 02, 2007

I've been busy

It was pointed out to me yesterday that I've not posted anything for a while. Been kinda busy, and off to the AAAA Account Planning Group conference in San Diego next week. Intend to say something about that. Honest!

Saturday, July 21, 2007

More Nokia

Brilliant! Nokia has another excellent site for the Nseries and the N95. Computers are getting jealous and it's all because of these great Nokia units.



Have a look at the attack films.

Thursday, June 21, 2007

More on social media

agency.com in the UK has just release the findings of some UK research that looks at who is driving the conversation on the web. They've launched a blog, in good conversational style, where you can download a summary of the research.

This is interesting on many levels, but to us because the main finding looks at the issue of engagement, something that Sean began talking about a few weeks ago on his blog, and it is a conversation that is getting more airtime. And of course there is plenty of discourse on the matter all over the blogsphere - Jeffe's stuff in particular.

And as I started on this a couple of posts ago - have a look at Helium.com, if I ever get out of meetings, I'm going to try and share some views!

Smart partnerships

If you've recently downloaded the latest version of Adobe's Acrobat reader, you'll have seen the new button that links your document straight through to FedEx Kinko's (at least I think it is new). This is a really smart partnership - to link the ubiquitous document reader with a simple bulk document production service.

We had to produce a bunch of documents in the office recently and the service from FedEx Kinko was great. To be able to do it directly from a piece of software is just a smart extension of the service both brands offer that just makes the user's life much easier.

Saturday, June 16, 2007

Social media for adults

Every time I fly here in the US, I try and pick up a newspaper or magazine that I've never read before. This week, I grabbed a copy of U.S.News & World Report. There is a great article which briefly discussed something that has bugged me for a while. All this talk of "citizen media" and the rise of youtube et al has been disappointing for me. While it allows lots of people to express themselves, explore their own creativity and all that, much of it is absolute rubbish. And, while there is the occasional good laugh, I personally want to have content that is written by those of a more mature and knowledgeable sensibility.

This US News article looked at a handful of social media sites and what they are about - which is how I discovered Helium.com. This is a site where you submit your content for others to rate on quality - and you can only have a say if you contribute yourself. Brilliant. From my initial run through some of the content looks reasonable so if you crave more from the voice of the masses, check it out.

Sunday, June 03, 2007

Nikon D40

I was at the cinema over the weekend with the kids and we saw an ad while we tipped popcorn all over the floor for the Nikon.



If you watched that you know that they've given 200 D40's to people in Georgetown (South Carolina), to use, share their pictures and talk about how good or not the camera is. For the first time in a while I actually went to a site as a result of seeing an ad. Remembered the URL and everything. Didn't even need to Gooogle it! I thought it was a neat idea for such a category, and the spot was simply executed. The site is good too - but it loads with pictures of the people whom the camera's were given too. Really good pictures - and I thought, who took those then? as these are supposed to be the people using the cameras? One more click and you get to their own personal efforts - which are great little windows into their lives. And it seems that this is a fantastic camera.

There is a neat promotion here also that gets you to spend time looking around the site. Nikon are giving away 40 cameras over 40 days - you have to find the small camera image hidden on a page, click it and enter a sweepstake. I've always been a Nikon fan - from the day my Dad bought me an FM body in my teens - and I thought this was a relevant idea that works well in the media being used.

Oh, and this image of hometown America ... priceless!



Tuesday, May 29, 2007

When I grow up, I want to work in advertising

Have just been browsing through TEQUILA\ Ireland's blog (my old friend Peter winning awards, doing fantastic work as ever) and came across this film in a post.




I gave a presentation on Disruption to an all agency meeting earlier today - and many of these professions were in the room. Frightening how conventional we are as an industry, and the grain of truth in this film sends a shiver down the spine. I hope everyone took a new route to work today!

Monday, May 28, 2007

Standing up for the integrity of an idea


A colleague of mine was recently let go from her position after more than a decade dedication to the company she worked for. The reason? She stood up for the integrity of a global idea over a lesser, local idea (the specifics of the political wrangling I'm not privy too, nor the exact circumstances, but go with it). It begs a question - as a planner, how far would you go to protect the strategic integrity of an idea?

So, let me know. How far would you go?

Me? I've been giving that a lot of thought over the last few weeks. I have a young family, so (perhaps pathetically) I find myself airing on the side of compromise. Or rather, I'd like to think that I would be able to present a strategic argument strong enough that I'd talk my way through it. Or, through discussion, I could be persuaded of another direction. Would that be a compromise? Probably. Would it be standing up for the idea? Doubt it. I have, as yet, not been placed in this awkward situation. But it has been playing on my mind, so I'd love to hear some points of view, some similar situations. Thoughts on how far you should go? After all, what we do ain't rocket surgery. As an individual, where do you draw the line?

Sunday, May 20, 2007

Sensitive skin

For those that like their skin care product free of chemicals, the folks at Elave have, for a while now, been catering to our softer sides. Now, to reinforce their all natural products, they've launched an 'All natural' viral campaign that is doing the rounds.

Sunday, May 06, 2007

Saturday, April 21, 2007

Hamburger University

So, was in Chicago for a conference that was not of the greatest value except for the propriatary work Integer has been doing on Shoppers in the US (which Meg presented). She was brilliant and the content is really thought provoking. It also gives us the opportunity to really move the thinking in this area forward and help retailers and brands create Disruptive strategies at this point in the purchase process. We're making it open source so I am going to put some of it up here (hey, a thought for some content).

The entire gig was help at the McDonalds Hamburger University which was in many respects disappointing. It wasn't plastic. There were no golden arches to drive under as you entered the campus (which was my biggest let down). There was a museum on the history of McDonalds, an interesting piece on their charitable work, and of course, one of the most widely recongised brand icons on the planet, Ronald himself.



Handy hint if you are ever in the Chicago area, the hotel there is (so I'm told) always empty, so you can always get a cheap room. And the campus is really quite pleasant.

Made us laugh

So, this is hilarious. Had Sean and I laughing all the way to lunch.

Rubbish at blogging

OK. So I realise that I'm pretty useless at this blogging lark. Have just been in Chicago (more on that) and was talking this through with Sean. Big problem is a total lack of focus on what to write about. I thought I'd find the time to be able to pass comment on stuff as it is relevant to the world of communication, consumers, brands blah blah. But somehow work, life, children, new country and all that leaves little time to actually write. So I see stuff but don't seem to find time to post it till a few weeks later and then think "So what?" - the moment has passed. Sean rightly pointed out though you can use this blogging malarky as a record of your own thinking and create a database of stuff etc. But that is sort of what the Moleskin was invented for. Anyway, gonna try and reinvigorate this a bit and worry less that it's not new news.

Wednesday, March 28, 2007

Slow down

Saw this piece on Coolhunter about a a place called Isbank in Turkey where they have created this billboard ad.



From a distance you see what appears to be a police car hiding behind a billboard, which automatically makes you slow down enough to read the small text on the board. "Pay your traffic tickets on time without waiting in line - isbank.com.tr". To ad insult to injury, it then becomes apparent that the cop car is a fake cut out.

Great use of the medium with a clever way to make sure the message is read.

Tuesday, March 20, 2007

Thinker types - a few questions

Just got this from Sean's blog. This is the third one aparently, so it will be interesting how many people complete it as I assume it will spread a bit further through this thing we call blogsphere. So go at it.

Hello Planners!
It's time for the third annual planner survey. If you haven't participated before, the survey is designed to let us all see what planners at different agencies think about their jobs, understand what drives salaries, anhopefully learn more about how our discipline is changing. Each year it has grown and changed. 192 people participated last year and you are a receiving this email by blind copy. If you are not a planner, we're hopeful that you can forward this email to the planners you know. The first link below will send you to the survey - please only take the survey if you are working as a planner (freelance and those who work outside the US are welcome). The second link captures your email so I can send you the results and your answers stay anonymous. Please forward this email to all the planners you know, and if you have a blog, would you post the links so we can get the most responses possible?

Please feel free to email me with questions and as always, thanks for playing!

Heather LeFevre

Survey: http://www.zoomerang.com/survey.zgi?p=WEB2267NSQC4N8
Email capture: http://www.zoomerang.com/survey.zgi?p=WEB226A4SQTQMA

Monday, March 12, 2007

Nokia - again

Another brilliant idea and use of the on-line medium from Nokia.

Sunday, February 25, 2007

Nokia

Perhaps the most sophisticated on-line game we've ever seen. Nokia has launched a site to promote their Multimedia Car Kit (the CK-20W). And it is great. I think it pushes the boundaries of video gaming, interactivity, cool-ness, and I would want one (if I were still in Europe). The marketing cool in the whole thing is that Nokia has spread the word with a trailer on their home site and by seeding it on a series of influential technology blog sites. So gadget freaks and part time geeks (like me) find it and spread the word. Oh look, it's working. Check it out. The Passenger.

On a roll now

Went to the Basketball on Friday, and me' old mate Nick came along (brilliant). We were larking about as we always do and got to talking about some Newman and Baddiel sketches. Newman and Baddiel (together and as the Mary Whitehouse Experience) were to the 90's what Monty Python were to the 70's (in my opinion). And a quick search round You Tube threw up some hilarious memories.

Also found Google has the entire Rob Newman stand up show, from a gig he did in Hoxton last year, called The History of Oil. I know there are a few folks in the US and in the UK who have seem to be reading these rambles, so I highly recommend you find 45 clear minutes in a day, grab a cool drink, and watch this. He's brilliant.




The Google link is here.

Oscar goes green

Am sitting in front of the box tonight half watching the Oscar ceremony. And on the web site, they espouse their green credentials. Nice.

More Carbon Neutral

Anyone might think this is a thing with me! Got a Terrapass
email newsletter the other day and, following a series of links that I
have forgotten, arrived at an article on greencarcongress.com about Land Rover in the UK who have introduced a pilot program built which has two elements:

First, they are going to offset their carbon emissions from the assembly/production plants in the UK.

Second, they are introducing a way for their customers to offset the emissions of the vehicle with Climate Care (a UK version of Terrapass).

It's interesting.
Are we missing the point?
Should we not be trying to change our behaviour and reduce the level of output?
Or is it OK to appease our conscious and live life as we have been doing?

Questions
that I have been reading of late. On cars, I think there is a great
deal of validity in the questions. And to some extent with flights. But
with housing, I think they are in the main naive andridiculous . You
own (or rent) a house that was probably built long before we had any
awareness of the impact our actions have on the planet. It's totallyimpractical
to knock it down and rebuild it using environmentally friendly
techniques, materials, solar panels, ground source heating etc. (and
knocking it down probably has a huge impact itself). So I wish that
those who raise the questions (which are important because not enough
behaviour change is happening), would reflect on the real value that
offsetting your home has.

Do you come here often?

I know this has been around, but had my head in workshop preparation so
not seen too much of late. Interesting viralthat has done the rounds that is really bought to us by a brand - rare:wear limited edition clothing. I love it as an idea. Great story. Great film. Be interesting to see where this brand goes - reminds me somewhat of 42belowand those great viral films they do (and you can get on You Tube)

Wednesday, February 21, 2007

The Alchemists

If you're here reading this, you should also have a look at this over at the One Club.

Monday, February 19, 2007

Carbon Neutral PC

Brilliant. Interesting that a retailer - PC
World
- does this first. I guess the big boys will watch, see
how it goes, then pile in. You'd think that it would be Apple to get
there first. Time will tell.

Sunday, February 18, 2007

Rainbow rewards

Another example is a local rewards scheme called Rainbow Rewards.
This is a great looking business driver for small businesses. As a
punter, you register a credit card. As a business you sign up to the
scheme, but it only costs you a small percentage of each transaction
conducted on a registered credit card. This seems to vary from 2% to
17% (don't know how that is decided). As a punter, you get cash back.

So
if nobody walks in, the scheme costs the business nothing. If they do,
well you hope that a percentage would not have come if it wasn't for
the scheme. Rainbow rewards also donate a small percentage of their
total income to the Mile
High United Way
(Denver branch of a national charity).

In their words ....

Rainbow Rewards is the only free and easy
way to get cash back and give back to your local community at the same
time. That's right, you receive cash in your pocket for purchases you
make. And if that's not enough, your purchases result in a donation to
local Public Schools and important local charities like Mile High
United Way.

It's free. It's easy. And it's completely secure.

Through
this program you get up to 20% cash back, local businesses get
marketing advantages, and local schools and charities get a sustainable
source of funding. In exchange for providing marketing support to local
businesses, Rainbow Rewards receives a small marketing fee paid by
participating businesses. You pay nothing to join.

So
all round, a pretty cool scheme. And they are apparently taking it to
other areas of the US. Once they build up their customer database, it
will be a great tool for local marketing activity - wonder if they will
open it up to big brands?

Libraries

How they've moved on (and how the US example puts their UK equivalent to shame). Not only is our local library completely self service, with RFID tags in all of the books, but you get a printed receipt and, at the bottom, a promotional offer from a local business. I really like the value that a lot of US small business marketing adds to local consumers. And the way in which they do it.

Sunday, February 11, 2007

Sorry...

...been a bit busy of late. I'll come up with something soon.

Monday, January 15, 2007

No, no, no

Give me strength!

Will someone try and sell a campaign on ebay by the end of 2007?

Beloved North London

And found a book on Banksy. This is a shot of Archway (and we used to live down the road) close to The Whitting Hospital (who brilliantly bought our little ones safely into the world). For years we've sat in the car at the lights and watched people walk past, seemingly oblivious to it (or maybe they were bored with it).



There's some great quotes in this book - "A lot of people never use their initiative because no-one told them to." Brilliant.

Brilliant - things an agency should never say

Today was Martin Luther King Jr day. It's a sort-of-bank-holiday that not everyone observes. So I half worked from home, half unpacked boxes. We're into the books at the moment, although we don't have any bookcases to put them on because we had built in units in the alcoves either side of the chimney breasts in London (bit like this). It's a great journey of (re)discovery. Everything had been packed up for a while because of the building work before we left, so we've forgotten about lots of different books. It's great having time to unpack, flick through, re-read and stack in a pile! Found this old trade ad for Thames Television (which is sadly no longer providing Londoner's with their commercial TV) in a book on the art of copy.



'Twas penned by Steve Henry (now ECD at TBWA\London), in the 80's. Heard most of these at some point (except maybe point 9, 12) and I honestly have heard someone say 4, but substituted Bentley for Ferrari (on reflection, much like my earlier post).

Saturday, January 13, 2007

Brrrrrrr

Joshua has tennis at 8am on a Saturday. And it was chilly. Couldn't get my phone camera to take a decent shot as the lens kept steaming up! And that is fahrenheit. Or -20.5 degrees C (in real temperature speak). Brrrrr.

Wednesday, January 10, 2007

Thanks mum!

A sign I saw recently in a shopping mall.



Giving harrassed mums the possibility of the feeling they (should) get, we when all celebrate them once a year, every day. Sensory stimuluation in the midst of the hum drum of every day life. Sweet.

Sunday, January 07, 2007

Bentley

I guess if you are in a position to drive a Bentley, this may well sum up your attitude to the world.

Not sure if this is real, but I love the unexpected attitude as this brand continues to redefine itself.

Blessed are the cheese makers.

It was the genius of Python who gave us that great sketch. Genius. But the cheese makers are out of favour back home. Some UK madness going on with the banning of cheese ads during children's TV programmes. What? Basically, the cheese makers have been caught by new regulations bought in by the Food Standard Agency on the promotion of "junk food". Since when did cheese become something we can't let our kids see? Surely everything in moderation - except in a nanny state I guess.

According to this article (and sorry about this source) "The Food Standards Agency model assesses the fat, sugar and salt content in a 100g or 100ml serving of food or drink. But the British Cheese Board points out that a typical portion of cheese was 30 to 40g - not the 100g used in the agency's model." So cheese is bad. Anyone know a child who would eat 100g of cheese in one sitting? Even over the holiday (with copious amounts of Port) 100g is a bit much. Probably only Wallace who'd do that. And the other brands caught in this - Jaffa Cakes, Marmite - it all seems nuts to me (although nuts in the form of Brazil are OK).

And it may have a knock on effect to Supermarkets. (from Guardian Unlimited.)

24

New series on the way (my Dad will be pleased - he's a big fan). Circuit City sent me this email with an online promotion for HDTVs.



24 days of instant give aways. In-store activity. Chance to be on the set of 24. Lots of activity and content to promote the show, Samsung TVs and get you in to a Circuit City.

Needless to say I didn't win, but I liked the fact that the micro-site is short and to the point, but it really annoyed me that having entered your email and your promo code, you then had to reenter your email to get further chances to win. Why could they not just carry the data through? I'm gonna talk to Morgan - he'll no doubt give me some technical/legal reason.

I love this

Land Rover excellence as ever.

Anti social network

Oh I miss Channel 4. There is a new series of Shameless starting in the UK this month, and Channel 4 has developed a site as part of the show's promotion - the world's most anti social network.



Didn't take long for someone to spin the social networking explosion of the interweb. Brilliant that Channel 4 has done so. Frank Gallagher's quotes are brilliant. His advice on how to have a great party priceless in its brutal simplicity!