Sunday, December 10, 2006

Look - unused media space

Our container turned up on Thursday. Hadn't thought about it when it left London, but as it arrived at the front door in sunny Colorado it was still the same, grey, corregated steel box.


It has travelled thousands of miles round the world, on lorries, ships, trains, and then a truck (see, getting the hand of this American language) and has been seen by at least a dozen people - and completely devoid of a brand mark of any kind. Is this a new untapped media opportunity for global brands? How long will it take for the shipping companies to realise they may have another revenue stream?

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